Many departments want to sell many different items through a storefront, but direct specific customers to specific items or categories. Deeplinking provides a way to do that. Simply copying and pasting the URL that you (as a store owner) see will not work and customers will not be able to use it. To create a link to your store or to any particular part of it, please see this page on creating deeplinks (link) on the ecommerce.msu.edu website.